ASRM Innovate Summit: A Masterclass in Connection and Curiosity
ASRM Inaugural INNOVATE
Date: November 14, 2025
Author: ASRM
The inaugural ASRM INNOVATE successfully illuminated the energy of innovation in reproductive medicine, and the life-changing impacts collaboration will have on the future of fertility and reproductive health.
“It was a masterclass in connection and curiosity,” says Innovate Co-Chair, John Petrozza, MD.
More than 240 leading clinicians, funders, founders, and entrepreneurs gathered for the groundbreaking two-day summit at the Westin Riverwalk in San Antonio on October 29-30, 2025.
Day 1 began with insightful and engaging presentations on topics such as disruption, sustainability, and innovation in ART, as well as the importance of innovation in women’s healthcare. The day also featured a trio of panel discussions that focused on transitioning from discovery to scale and the importance of leveraging past innovations to accelerate future ones.
Attendees, presenters, panelists, funders, and founders concluded the evening by catching up and making new connections during an energetic networking reception.
Day 2 began with the Innovate Mainstage, where Innovate Keynote Presenter, Dr. David Sable (Portfolio Manager, Conceivable Life Sciences), provided captivating insights on fulfilling the global promise of IVF. Next, attendees moved into one of the three interactive breakout sessions for funders, clinicians, or founders. Each breakout session offered unique insight into the core needs of each audience.
“The Q&A in the Clinical Breakout session exemplified the culture of access to experts. Whether through spontaneous networking or deep dives with thought leaders who welcomed every question — it was a vibrant exchange of ideas across embryology, surgery, clinical efficiency, and even social media strategy,” said Dr. Petrozza.
“As the leading society for reproductive medicine, ASRM is uniquely positioned to impact innovation in our field by creating platforms where ASRM members, founders, funders, and entrepreneurs can engage and drive innovation,” said ASRM CEO, Jared Robins, MD. “Our first innovation summit was a big step towards creating a space for engagement, cultivating enthusiasm, and outlining potential paths where reproductive healthcare professionals can engage on the front end of discovery and innovation.”
A highlight of the summit was the INNOVATE Pitch Tank Showcase. With over 100 Pitch Tank applications received, the top five finalists were selected to pitch their concept on the Mainstage. The audience cast the deciding vote, selecting EmGenisys, an AI-driven company that uses real-time video to evaluate embryo health, as the winner of the 2025 Pitch Tank Showcase and receiving a check for $10,000.
“Winning INNOVATE was extremely validating that the years of work we’ve invested in real-time embryo analysis can drive meaningful impact for IVF laboratories,” said EmGenisys founder and CEO Cara Wells, PhD. “It spurred the single largest wave of momentum of our company’s history.”
Other finalists were Level Zero Health, Minus80 Monitoring, No Pauze, and Overture Life.
ASRM is extremely grateful to its sponsors for their support of INNOVATE 2025.
- Innovate Mainstage Sponsor: Ferring Pharmaceuticals, Inc.
- Roundtable & Networking Sponsor: EMD Serono
- Pitch Tank Showcase Sponsors: Natera; US Fertility; ASRM Corporate Member Council
Mark your calendars for INNOVATE 2026 in Baltimore, MD, where ASRM will carry forward the enthusiasm and energy of INNOVATE and drive advancement in reproductive medicine through the synergy of science and technology.
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Subclinical hypothyroidism in the infertile female population: a guideline (2024)
This guideline reviews the risks and benefits of treating subclinical hypothyroidism in female patients with a history of infertility and miscarriage. View the Committee Guideline
Tobacco or marijuana use and infertility: a committee opinion (2023)
In the United States, approximately 21% of adults report some form of tobacco use, although 18% report marijuana use. View Committee Opinion
Journal Club Global: The future of REI Fellowship training: debating opportunities and threats
This exciting collaboration discusses the controversy and future directions for the field of Reproductive Endocrinology and Infertility medicine. View the Video
Journal Club Global: Infertility and Subclinical Hypothyroidism
The impact of treating SCH on fertility, obstetric outcomes, and offspring neurocognitive development is debated in the literature. View the Video
Ethical considerations for telemedical delivery of fertility care: an Ethics Committee opinion (2024)
Telemedicine has the potential to increase access to and decrease the cost of care. View the Committee Opinion
Ethical obligations in fertility treatment when intimate partners withhold information from each other: an Ethics Committee opinion (2024)
Clinicians should encourage disclosure between intimate partners but should maintain confidentiality where there is no harm to the partner and/or offspring. View the Committee Opinion
Definition of infertility: a committee opinion (2023)
Defines infertility as a disease impacting reproductive function, guiding evaluation and inclusive treatment regardless of age, status, or orientation. View the Committee Opinion
Diagnostic evaluation of sexual dysfunction in the male partner in the setting of infertility: a committee opinion (2023)
It is the responsibility of the clinician to assess for erectile dysfunction, ejaculatory dysfunction, or diminished libido in men presenting for infertility. View the Committee Opinion
Journal Club Global - Actualización en la suplementación con progesterona en fase lútea para transferencias de embriones congelados
Efectividad del rescate de progesterona en mujeres que presentan niveles bajos de progesterona circulante alrededor del día de la transferencia de embriones View the Video
Post Vasectomy Infertility
If a husband has had a vasectomy, does the sterilization code apply to the wife's visits? View the Answer
Pregnancy Of Uncertain Viability Ultrasound
My staff is telling me that I am getting reimbursed for the first sonogram and OB visit (using ICD 10 code for pregnancy of uncertain viability – O36.80X0. View the Answer
Pregnancy Ultrasound
Our practice does routine ultrasounds (sac check- 76817) at the end of an IVF cycle and bill with a diagnosis code O09.081, pregnancy resulting from ART. View the Answer
Psychological Evaluation
Many REs require patients (and their spouses/partners) who are considering using donor gametes to see an infertility counselor first. View the Answer
Self-referred New Patient
A patient self-refers to our physician for an initial new patient consultation instead of referred by another physician, how do we code for the consult? View the Answer
Surgery Coding
I took the ASRM coding course, and in that course, coding for bilateral neosalpingostomies was coded using only a dx of N70.11 (hydrosalpinx). View the Answer
Telephone Consult
Does a physician need to speak directly to a patient to code for a telephone consult (99371-99373) or can a staff member relay physician notes to patients? View the Answer
Testing With No History of Infertility
What diagnosis codes should providers submit to insurance carriers while trying to evaluate fertility issues? View the Answer
Infertility Consult
Does ASRM have any examples of evaluation and management documentation for patients being seen for an initial infertility evaluation? View the Answer
Infertility Consult by Nurse
What code is used for a nurse practitioner seeing a fertility patient for the first time? View the Answer
Initial Visit for Infertility With No Mandated Coverage
What code would be appropriate for an initial visit for infertility? View the Answer
IUI or IVF
Should other ovarian dysfunction (diagnosis code E28.8) or unspecified ovarian dysfunction (diagnosis code E28.9) can be used for an IUI or an IVF cycle View the Answer
Monitoring E&M
Our group would like to know if others are billing an evaluation and management code for ultrasound and blood draw visits? View the Answer
New vs Established Patient
How soon can you bill as a new infertility patient? View the Answer
General E&M Consult
Recently we have received a “re-code” on a new patient (we billed a 99203 and the insurance re-coded it to a 99213). View the Answer
Hysteroscopy Recurrent Implantation Failure
What is the appropriate ICD-10 code for recurrent implantation failure? View the Answer
D&C Under Ultrasound Guidance
What are the CPT codes and ICD-10 codes for coding a surgical case for a patient with history of Stage B adenocarcinoma of the cervix ... View the Answer
Diagnostic Testing of an Infertile Couple
The Z31.41 is or is not the correct code to use for diagnostic testing of an infertile couple? And If so can if be used as the primary and only code? View the Answer
Diagnosis of Infertility for IVF Procedure
How important is it to have accurate documentation of the type of infertility diagnosis for IVF procedures? View the Answer
Blood Draws
If a patient comes in only for a blood draw (venipuncture) and is seen only by the lab technician (not an MD, PA, or NP), may we bill for a (minimal) office visit? View the Answer
Blood Tests
Patients are requesting to have lab work drawn from the female patient moved to the males account due to the female fertility coverage being maxed out. View the Answer
Male Infertility
A summary of common codes for Male Infertility compiled by the ASRM Coding Committee. View the Coding Summary
Fertility evaluation of infertile women: a committee opinion (2021)
Diagnostic evaluation for infertility in women should be conducted in a systematic, expeditious, and cost-effective manner. View the Committee Opinion
ASRM müllerian anomalies classification 2021
The Task Force set goals for a new classification and chose to base it on the iconic AFS classification from 1988 because of its simplicity and recognizability. View the Committee Opinion
Moving innovation to practice: an Ethics Committee opinion (2021)
The introduction of new strategies, tests, and procedures into clinical practice raises challenging ethical issues. View the Committee Opinion
Intracytoplasmic sperm injection (ICSI) for non–male factor indications: a committee opinion (2020)
Intracytoplasmic sperm injection is frequently used in combination with assisted reproductive technologies. View the Committee Document
Use of exogenous gonadotropins for ovulation induction in anovulatory women: a committee opinion (2020)
Pretreatment evaluation, indications, treatment regimens, and complications of gonadotropin treatment. View the Committee Opinion
Reproductive and hormonal considerations in women at increased risk for hereditary gynecologic cancers: Society of Gynecologic Oncology and American Society for Reproductive Medicine Evidence-Based Review (2019)
Providers who care for women at risk for hereditary gynecologic cancers must consider the impact of these conditions. View the Joint Statement
Guidance for Providers Caring for Women and Men Of Reproductive Age with Possible Zika Virus Exposure (Updated 2019)
This ASRM guidance specifically addresses Zika virus infection issues and concerns of individuals undergoing assisted reproductive technologies (ART). View the Guideline
Fertility treatment when the prognosis is very poor or futile: an Ethics Committee opinion (2019)
The Ethics Committee recommends that in vitro fertilization (IVF) centers develop patient-centered policies regarding requests for futile treatment. View the Committee Opinion
American Society for Reproductive Medicine position statement on uterus transplantation: a committee opinion (2018)
Following the birth of the first child from a transplanted uterus in Gothenburg, Sweden, in 2014, other centers worldwide have produced scientific reports. View the Committee Opinion
Child-rearing ability and the provision of fertility services: an Ethics Committee opinion (2017)
Fertility programs may withhold services on the basis that patients will be unable to provide minimally adequate or safe care for offspring. View the Committee Opinion
The International Glossary on Infertility and Fertility Care, 2017†‡§ (2017)
A globally‑consensus glossary of 283 infertility and fertility‑care terms developed in 2017 to harmonize communication across clinicians, researchers & patients. View the Committee Joint Guideline
Removal of myomas in asymptomatic patients to improve fertility and/or reduce miscarriage rate: a guideline (2017)
This review evaluates if uterine myomas impact likelihood of pregnancy and pregnancy loss, and if myomectomy influences pregnancy outcomes. View the Guideline
Improving the Reporting of Clinical Trials of Infertility Treatments (IMPRINT): modifying the CONSORT statement (2014)
Clinical trials testing infertility treatments often do not report on the major outcomes of interest to patients and clinicians and the public. View the Guideline
Endometriosis and infertility: a committee opinion (2012)
Women with endometriosis typically present with pelvic pain, infertility, or an adnexal mass, and may require surgery. View the Committee OpinionTopic Resources
Catherine Racowsky, PhD, Embryology Education Scholarship Announced at ASRM Gala
Catherine Racowsky, PhD was elated to learn that her friends, family, and colleagues had planned a surprise in her honor: a new scholarship in her name. Learn More About the Scholarship Announcement
November 2025: What's New from the Fertility and Sterility Family of Journals
Here’s a peek at this month’s issues from our family of journals! As an ASRM Member, you can access all of our journals. Read More about the newest articles
Key Abstracts Presented at the ASRM 2025 Scientific Congress & Expo
ASRM 2025 reveals support for IVF access, wildfire smoke's fertility risks, and how insurance mandates improve outcomes in reproductive health care. View the Press Release
ASRM Announces $1 Million Gift from Dr. Kwang-Yul Cha to Fund Reproductive Research Grants
ASRM receives $1 M gift from Dr. Kwang‑Yul Cha to fund reproductive research grants — strengthening fertility science and innovation. View the Press Release
ASRM 2025 Scientific Congress & Expo is Underway in San Antonio, TX
The American Society for Reproductive Medicine (ASRM) is currently hosting the 2025 Scientific Congress & Expo in San Antonio, Texas, from October 25 - 29, 2025. View the Press Release
American Society for Reproductive Medicine Honors 2025 Awardees at Scientific Congress & Expo in San Antonio, TX
ASRM honors leaders in reproductive medicine with 2025 Scientific Congress Awards for research, service, education, and clinical innovation. View the Press Release
October 2025: What's New from the Fertility and Sterility Family of Journals
Here’s a peek at this month’s issues from our family of journals! As an ASRM Member, you can access all of our journals. Read More about the newest articles
September 2025: What's New from the Fertility and Sterility Family of Journals
Here’s a peek at this month’s issues from our family of journals! As an ASRM Member, you can access all of our journals. Read More about the newest articles
How to be the Best Abstract Reviewer
Learn how to review abstracts effectively with tips on novelty, relevance, quality, conclusions, rubrics, and scoring from Dr. Chevis Shannon. View the ASRMed Talk Video
How to Write a Well Crafted Abstract
Learn how to write a winning abstract. Follow instructions, highlight key findings, avoid jargon, and keep your message clear and concise. View the ASRMed Talk Video
F&S Celebrating 75 Part 2
From idea to impact, Fertility and Sterility has fueled breakthrough science since 1950—where collaboration, care, and time turn research into progress.
Celebrating 75 Years of F&S
How the “Rescue Fund” Is Working to Preserve Research Teams Who’ve Lost Funding
ASRM’s Rescue Fund provides emergency bridge funding to preserve reproductive research teams, protect innovation, and prevent loss of critical breakthroughs. Learn more about how the Rescue Fund is working
Celebrating 75 Years of F&S
Founded in 1950, Fertility and Sterility became the first journal dedicated to reproductive science, shaping the field through clarity, rigor, and collaboration. Read More about the history of F&S
LGBTQ+ Researcher’s Dreams on hold after losing NIH Funding
Dr. Brent Monseur’s LGBTQ+ family-building research lost NIH funding. ASRM responds with emergency support to protect inclusive reproductive science. Learn more about Dr. Brent Monseur's research
June: What's New from the Fertility and Sterility Family of Journals
Here’s a peek at this month’s issues from our family of journals! As an ASRM Member, you can access all of our journals. Read More about the newest articles
ASRM Launches “Fighting for Our Future” Campaign to Rescue Reproductive Research
ASRM’s new campaign protects fertility research from federal cuts, preserving innovation, supporting scientists, and safeguarding reproductive health progress. View the Press Release
Fertility and Sterility On Air - Seminal Article: Julia DiTosto and Sunni Mumford
Experts explain how to apply target trial emulation in fertility research, comparing it to traditional methods and offering guidance for first-time users. Listen to the Episode
ASRM Distinguished Researcher Award
This award acknowledges a member who made significant clinical or basic research contributions to reproduction published in the past 10 years, with a long-term commitment to advancing research in reproductive sciences and educating future scholars in the field. View the Award Information
Ira And Ester Rosenwaks New Investigator Award
This award recognizes exceptional clinical/basic research contributions in reproductive sciences published within 10 years post residency/postdoc/fellowship. It requires original, independent and impactful research contributions, considering conceptual breakthroughs, impact on allied fields, and development of new methodologies. View the Award Information
Interpretation of clinical trial results: a committee opinion (2020)
Expert guidance from ASRM to evaluate clinical trial results—criteria for validity, importance, and relevance to improve evidence‑based reproductive care. View the Committee Opinion
Improving the Reporting of Clinical Trials of Infertility Treatments (IMPRINT): modifying the CONSORT statement (2014)
Clinical trials testing infertility treatments often do not report on the major outcomes of interest to patients and clinicians and the public. View the Guideline